Swiss HealthTech Provider
Improving health through digital habit formation
Sustainable behavior change is about starting small
Dacadoo, a Zurich-based health-tech company, had developed a proprietary 'Health Score' algorithm that provides a numerical indicator (0-1000) of someone's current health and risk of future problems. This metric resonated with insurance providers, but Dacadoo needed help designing a platform that would guide end-users to develop healthy habits and track their progress over time.
Dacadoo, a Zurich-based health-tech company, had developed a proprietary 'Health Score' algorithm that provides a numerical indicator (0-1000) of someone's current health and risk of future problems. This metric resonated with insurance providers, but Dacadoo needed help designing a platform that would guide end-users to develop healthy habits and track their progress over time.
Dacadoo, a Zurich-based health-tech company, had developed a proprietary 'Health Score' algorithm that provides a numerical indicator (0-1000) of someone's current health and risk of future problems. This metric resonated with insurance providers, but Dacadoo needed help designing a platform that would guide end-users to develop healthy habits and track their progress over time.
Leveraging user research and proven behavior-change strategies, we designed a mobile-first experience that both boosted app engagement and encouraged meaningful health outcomes. The work set Dacadoo up to become a leading platform provider in the Swiss healthcare industry.
Leveraging user research and proven behavior-change strategies, we designed a mobile-first experience that both boosted app engagement and encouraged meaningful health outcomes. The work set Dacadoo up to become a leading platform provider in the Swiss healthcare industry.
Leveraging user research and proven behavior-change strategies, we designed a mobile-first experience that both boosted app engagement and encouraged meaningful health outcomes. The work set Dacadoo up to become a leading platform provider in the Swiss healthcare industry.
Outcomes
100M+
Eligible people
using Dacadoo for health improvement
62%
Average increase
in monthly active users per year
Team & Approach
Business PO
Technical PO
Senior UX Designer (me)
UI & Motion Designer
Illustrator
Data Scientist
Program Manager
My role as the Senior UX Designer focused on:
- Translating behavior change methods into a digital app concept
- Creating a user research plan and leading interviews
- Defining the cross-platform product strategy
- Mapping the IA and key user flows for app and web
- Prototyping and testing the main feature flows
Defining the behavior change strategy
Our early discovery research focused on understanding how people within our target user group (40-60 year-olds) perceive their own health and what motivates them to improve it.
Mapping the cross-platform foundation
Designing the core app experience
Supporting corporate challenges
In addition to individual challenges, we also extended the platform to include corporate challenges that B2B customers can run with their teams to promote healthy competition among employees.
In addition to individual challenges, we also extended the platform to include corporate challenges that B2B customers can run with their teams to promote healthy competition among employees.
"We are delighted to be able to show the improved Health Score of those who have participated in our challenges, truly helping people to live healthier lives in Ireland."
Head of Health & Wellbeing @Irish Life, Dacadoo Customer
