About me
I believe the best design leaders stay close to the craft.
I'm experienced in managing teams and running strategic workshops, but I also love going hands-on to guide UX delivery work. Design is fun, building is powerful, and experimentation is what keeps (even senior leaders) relevant in the industry.
I'm experienced in managing teams and running strategic workshops, but I also love going hands-on to guide UX delivery work. Design is fun, building is powerful, and experimentation is what keeps (even senior leaders) relevant in the industry.
My expertise
My expertise
Managing and inspiring design teams
- Led project teams of 6-10 people (UX, research, strategy, engineering, data science) - Individually managed up to 5 direct design reports - Ran bi-weekly creative roundtables at frog for 4 years (up-skilling, critiques & discussion) - Oversaw frog Munich's L&D program (priorities and budget)
Managing and inspiring design teams
- Led project teams of 6-10 people (UX, research, strategy, engineering, data science) - Individually managed up to 5 direct design reports - Ran bi-weekly creative roundtables at frog for 4 years (up-skilling, critiques & discussion) - Oversaw frog Munich's L&D program (priorities and budget)
Managing and inspiring design teams
- Led project teams of 6-10 people (UX, research, strategy, engineering, data science) - Individually managed up to 5 direct design reports - Ran bi-weekly creative roundtables at frog for 4 years (up-skilling, critiques & discussion) - Oversaw frog Munich's L&D program (priorities and budget)
Creating product visions that differentiate
- Visualized and validated a new B2C healthy aging platform concept and biz model for Bayer (using a social media-driven 'test & learn' approach) to complement their traditional B2B supplements business - Developed an omnichannel vision for a German lens manufacturer to differentiate them in the eyewear market
Creating product visions that differentiate
- Visualized and validated a new B2C healthy aging platform concept and biz model for Bayer (using a social media-driven 'test & learn' approach) to complement their traditional B2B supplements business - Developed an omnichannel vision for a German lens manufacturer to differentiate them in the eyewear market
Creating product visions that differentiate
- Visualized and validated a new B2C healthy aging platform concept and biz model for Bayer (using a social media-driven 'test & learn' approach) to complement their traditional B2B supplements business - Developed an omnichannel vision for a German lens manufacturer to differentiate them in the eyewear market
Translating complex workflows into smart design concepts
- Designed a cross-platform navigation model for an IoT ecosystem that spanned 5 smart device tools - Led the UX and delivery of an AI enterprise tool to facilitate new drug discoveries through a novel data-viz network
Translating complex workflows into smart design concepts
- Designed a cross-platform navigation model for an IoT ecosystem that spanned 5 smart device tools - Led the UX and delivery of an AI enterprise tool to facilitate new drug discoveries through a novel data-viz network
Translating complex workflows into smart design concepts
- Designed a cross-platform navigation model for an IoT ecosystem that spanned 5 smart device tools - Led the UX and delivery of an AI enterprise tool to facilitate new drug discoveries through a novel data-viz network
Building & testing AI-powered products from PoC to launch
- Led the design and delivery of an agentic AI assistant for Bayer, unifying employee tools/chatbots into one UI - Set up a human in the loop testing pipeline to refine LLM behavior and fallbacks - Delivered a talk at PUSH Conference about our learnings on designing for AI
Building & testing AI-powered products from PoC to launch
- Led the design and delivery of an agentic AI assistant for Bayer, unifying employee tools/chatbots into one UI - Set up a human in the loop testing pipeline to refine LLM behavior and fallbacks - Delivered a talk at PUSH Conference about our learnings on designing for AI
Building & testing AI-powered products from PoC to launch
- Led the design and delivery of an agentic AI assistant for Bayer, unifying employee tools/chatbots into one UI - Set up a human in the loop testing pipeline to refine LLM behavior and fallbacks - Delivered a talk at PUSH Conference about our learnings on designing for AI
Establishing processes to align cross-functional colleagues
- Facilitated UX review sessions across design, engineering and business - Leveraged rapid prototyping methods to unblock developers and speed up implementation - Worked with POs on multiple projects to translate concepts into feature roadmaps
Establishing processes to align cross-functional colleagues
- Facilitated UX review sessions across design, engineering and business - Leveraged rapid prototyping methods to unblock developers and speed up implementation - Worked with POs on multiple projects to translate concepts into feature roadmaps
Establishing processes to align cross-functional colleagues
- Facilitated UX review sessions across design, engineering and business - Leveraged rapid prototyping methods to unblock developers and speed up implementation - Worked with POs on multiple projects to translate concepts into feature roadmaps
Leading workshops with C-level stakeholders
- Planned and led six 2-day CX up-skilling workshops with Hellmann leadership in 2025 - Facilitated multiple vision definition and feature roadmapping workshops with Audi's web & app teams (15-25 participants)
Leading workshops with C-level stakeholders
- Planned and led six 2-day CX up-skilling workshops with Hellmann leadership in 2025 - Facilitated multiple vision definition and feature roadmapping workshops with Audi's web & app teams (15-25 participants)
Leading workshops with C-level stakeholders
- Planned and led six 2-day CX up-skilling workshops with Hellmann leadership in 2025 - Facilitated multiple vision definition and feature roadmapping workshops with Audi's web & app teams (15-25 participants)
Bonus info
Bonus info
Colleagues often tell me that I swing between intensely focused and highly playful. Here's a brief glimpse of the latter 😅
I have no shame when it comes to wearing costumes at the office, and I will likely encourage you to do the same, especially on Halloween or Karneval. (Don't worry, I can supply enough for the whole team.)
There's a high chance of spotting cat butt on my screen when I'm WFH 🐈.
I'm a big fan of non-traditional holiday cards. They usually involve my other two favorite things (cats and costumes).